It’s a big job to market for your business. You have to understand the methods and techniques needed that will target your customers and encourage them to purchase what you are offering. An excellent tool to help you with this is email marketing. My friends who is a Tucker Locksmith does this religiously with his customer base. Below are some ideas to help you get started with email marketing for your business.
It is important to always have permission from your customers before you begin sending emails to them. Otherwise, your emails will likely be marked as spam or completely ignored. Customers may even be inclined to block any correspondence with you if they have not given you prior permission. Email should never be sent unsolicited. If you gather emails through your website, make sure you have a button where the customer can opt in to receive marketing emails from you. Otherwise, you may not only get trouble from the customer, but also from your service provider.
Keep up with your clients birthdays. It makes them feel special to receive an email for their birthday. It lets them know that you appreciate them. You can even include a special promotion or coupon for something you have to offer to help entice them to continue doing business with you. This is a great way to increase customer loyalty as well.
When writing your email, never use $’s in the subject line or the body unless you are specifically discussing an amount of currency. Otherwise, your email will be considered spam and be immediately sent to trash via the spam filters.
When you know how to use it correctly, email marketing can be a great way for you to keep in contact with your current and potential customers. By using the tips in the above article, you can keep your emails to the point and welcomed. Hopefully, you can create an email marketing campaign that not only helps your customers feel appreciated, but continues to help grow your business.